PENERAPAN PERSONAL SELLING DALAM MEMASARKAN PRODUK PEMBIAYAAN MURABAHAH PADA PT. BANK PEMBIAYAAN RAKYAT SYARIAH MITRA HARMONI KOTA MALANG

<em>Recently, many sharia financial institutes stand, either banks general or banks people of islamic finance. PT BPRS Mitra Harmoni Malang City as a new sharia financial institute is demanded to be able to compete to other financial institute, so that the marketting strategy  is needed fully....

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Bibliographic Details
Main Author: Fani Firmansyah, Dian Nailiyah
Format: Article
Language:Indonesian
Published: Universitas Kanjuruhan Malang 2013-11-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/792