Content marketing - the fundamental tool of digital marketing

In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing, the success or the failure of...

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Bibliographic Details
Main Author: Loredana PATRUTIU BALTES
Format: Article
Language:English
Published: Transilvania University Press 2015-12-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/15_Patrutiu.pdf