Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship
This case study examines Beats by Dr. Dre on how to infuse the entrepreneurial spirit in today’s college students, given the backdrop of hip-hop culture. In more than 10 years, the legendary music record producer Jimmy Iovine and hip-hop icon Dr. Dre has turned a small subculture success into a mult...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HATASO
2019-06-01
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| Series: | Management and Economics Research Journal |
| Subjects: | |
| Online Access: | https://merj.scholasticahq.com/article/9564-hip-hop-culture-a-case-study-of-beats-by-dre-for-entrepreneurship |