Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship

This case study examines Beats by Dr. Dre on how to infuse the entrepreneurial spirit in today’s college students, given the backdrop of hip-hop culture. In more than 10 years, the legendary music record producer Jimmy Iovine and hip-hop icon Dr. Dre has turned a small subculture success into a mult...

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Bibliographic Details
Main Authors:	Daryl D. Green, Braden Dwyer, Sinai G. Farias, Cade Lauck, JoziRose Mayfield
Format:	Article
Language:	English
Published:	HATASO 2019-06-01
Series:	Management and Economics Research Journal
Subjects:	Beats by Dr. Dre Hip-Hop Entrepreneurship Business students
Online Access:	https://merj.scholasticahq.com/article/9564-hip-hop-culture-a-case-study-of-beats-by-dre-for-entrepreneurship

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spelling	doaj-4b39ac7ddd2a492bad8f1a9f6299d7c82020-11-24T20:57:46ZengHATASOManagement and Economics Research Journal 2469-43392469-43392019-06-01520191610.18639/MERJ.2019.868325868325Hip-Hop Culture: A Case Study of Beats by Dre for EntrepreneurshipDaryl D. Green0Braden Dwyer1Sinai G. Farias2Cade Lauck3JoziRose Mayfield4College of Business, Oklahoma Baptist University, 500 W. University Drive, Shawnee, OK 74804, USA.College of Business, Oklahoma Baptist University, 500 W. University Drive, Shawnee, OK 74804, USA.College of Business, Oklahoma Baptist University, 500 W. University Drive, Shawnee, OK 74804, USA.College of Business, Oklahoma Baptist University, 500 W. University Drive, Shawnee, OK 74804, USA.College of Business, Oklahoma Baptist University, 500 W. University Drive, Shawnee, OK 74804, USA.This case study examines Beats by Dr. Dre on how to infuse the entrepreneurial spirit in today’s college students, given the backdrop of hip-hop culture. In more than 10 years, the legendary music record producer Jimmy Iovine and hip-hop icon Dr. Dre has turned a small subculture success into a multibillion-dollar business. With that growth of Beats by Dre, there are opportunities for universities to learn from this company. Through the lens of hip-hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners on how to inject the entrepreneurial mind-set in young business professionals.https://merj.scholasticahq.com/article/9564-hip-hop-culture-a-case-study-of-beats-by-dre-for-entrepreneurshipBeats by Dr. DreHip-HopEntrepreneurshipBusiness students
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Daryl D. Green Braden Dwyer Sinai G. Farias Cade Lauck JoziRose Mayfield
spellingShingle	Daryl D. Green Braden Dwyer Sinai G. Farias Cade Lauck JoziRose Mayfield Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship Management and Economics Research Journal Beats by Dr. Dre Hip-Hop Entrepreneurship Business students
author_facet	Daryl D. Green Braden Dwyer Sinai G. Farias Cade Lauck JoziRose Mayfield
author_sort	Daryl D. Green
title	Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship
title_short	Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship
title_full	Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship
title_fullStr	Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship
title_full_unstemmed	Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship
title_sort	hip-hop culture: a case study of beats by dre for entrepreneurship
publisher	HATASO
series	Management and Economics Research Journal
issn	2469-4339 2469-4339
publishDate	2019-06-01
description	This case study examines Beats by Dr. Dre on how to infuse the entrepreneurial spirit in today’s college students, given the backdrop of hip-hop culture. In more than 10 years, the legendary music record producer Jimmy Iovine and hip-hop icon Dr. Dre has turned a small subculture success into a multibillion-dollar business. With that growth of Beats by Dre, there are opportunities for universities to learn from this company. Through the lens of hip-hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners on how to inject the entrepreneurial mind-set in young business professionals.
topic	Beats by Dr. Dre Hip-Hop Entrepreneurship Business students
url	https://merj.scholasticahq.com/article/9564-hip-hop-culture-a-case-study-of-beats-by-dre-for-entrepreneurship
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Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship

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