The effects of attitude, trust and switching cost on loyalty in commercial banks in Ho Minh City
This paper focuses on identifying the effects of attitude, trust, switching cost on loyalty of individual customers in commercial banks in Ho Chi Minh City. Based on a sample of 282 customers, the paper employs Frequencies, Cronbach's Alpha test, Exploratory Factor Analysis (EFA), Affirmative F...
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| Format: | Article |
| Language: | English |
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Growing Science
2020-01-01
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| Series: | Accounting |
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| Online Access: | http://www.growingscience.com/ac/Vol6/ac_2019_17.pdf |