Global brands in the digital era
One of the most prominent words today definitely is digital. It is all around us. From products that are digital to a highest possible degree, to the digital management practices in operating different businesses, down to discussions on benefits and shortcomings of the digital society. At the same t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2018-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2018/0350-21201839089S.pdf |