A Critical Analysis on Evolution of Branding Destination in Langkawi Island
The purpose of this paper is to highlight the branding efforts by Langkawi Island based on various slogans and taglines used from 1974 until present. Secondary sources such as government reports, destination marketing organization websites, brochures and previous studies were referred to identify t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2014-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/shsconf/20141201002 |