Testing for the significance of changes in television ratings
South African television ratings are obtained from the AMPS meter panel. This panel must be viewed as a complex non random sample. For such samples the effective sample size differs from the actual sample size. It has been found that, when equal weights are assigned to strata, the most reliable esti...
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| Format: | Article |
| Language: | English |
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AOSIS
1990-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/916 |