Development of the Advertising Specialty in Higher Education in Russia and China
The process of globalization and the emergence of various new media are currently increasing the importance of the study of advertising in various fields, including higher education. This is due to the fact that the ability of manufacturers to create and display advertising texts makes it possible t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2021-10-01
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| Series: | RUDN Journal of Psychology and Pedagogics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/psychology-pedagogics/article/viewFile/27595/19905 |