Marketing and materiality in the popular music transmedia of Gorillaz’ Plastic Beach
The entertainment complexes of narrative transmedia contain few instances based in popular music. However, those that exist provide intriguing case studies, highly distinct from those based in film and television. The most fully realized of these, Gorillaz’ Plastic Beach (2010), is rich in visual me...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2017-07-01
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| Series: | Revista Mediterránea de Comunicación |
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| Online Access: | http://www.mediterranea-comunicacion.org/article/view/2017-v8-n2-marketing-and-materiality-in-the-popular-music-transmedia-of-gorillaz-plastic-beach/pdf_en |