Portrayals of men and women in Drum magazine (South Africa) advertisements

Portrayals of men and women in Drum magazine (South Africa) advertisements

Orientation: The subject of gender portrayals in advertising continues to generate academicdiscussions in part because of its socialisation effects. Research purpose: The purpose of this study is to determine how print advertisements inDrum magazine portray women and men based on a number of catego...

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Bibliographic Details
Main Author: Mlenga Jere
Format: Article
Language:English
Published: AOSIS 2014-07-01
Series:Acta Commercii
Subjects:
advertisements
gender portrayals
content analysis
magazines
Online Access:https://actacommercii.co.za/index.php/acta/article/view/231

Internet

https://actacommercii.co.za/index.php/acta/article/view/231

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