THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable tre...

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Bibliographic Details
Main Author: Ivica Batinić
Format: Article
Language:English
Published: KD Mapro 2015-07-01
Series:Journal of Process Management. New Technologies
Subjects:
Online Access:http://www.japmnt.com/images/Volume%203/Issue%203/5.%20THE%20ROLE%20AND%20IMPORTANCE%20OF%20INTERNET%20MARKETING%20IN%20MODERN%20%20%20HOTEL%20INDUSTRY.pdf