Altering the course of history by strategic change: the case of Bunge Reescribiendo una trayectoria a partir de mudanzas estratégicas: un estudio de caso en la Bunge Reescrevendo uma trajetória a partir de mudanças estratégicas: um estudo de caso na Bunge
Survival of organizations is a central theme of discussions about business strategy. Survivors are those who can introduce profound strategic changes. With regard to this greater dynamism, developing changes seems to be mandatory; however companies can not always overcome inertia to change key manag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2010-09-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36711 |