Turning Small to Big: Efficient Mobile Advertisement Propagation With Local Information
We investigate how to leverage limited local information for mobile advertisement popularization, where users are motivated to propagate advertisements with rewards or credits distributed from a centralized platform. Previous solutions on social networks failed to be applicable for mobile advertisem...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2017-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/7983364/ |