Improving the efficiency of enterprises on the basis of improved marketing activities

Currently, there is a need to focus on market demand, the needs and requirements of the consumer in the scientific, technical, industrial and marketing activities of the enterprise. The article substantiates the use of marketing activities as a way to improve the efficiency of the enterprise.

Bibliographic Details
Main Authors: O. V. Babich, A. D. Kostromina
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2020-01-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/264