Internal service quality enhancement for external appeal: A South African perspective
The main problems in service quality programmes seem to stem from methods and strategies used rather than actual service quality improvement itself. The present study is based on a questionnaire survey of organisations that had in fact implemented a service quality strategy. Several organisations st...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
AOSIS
1999-03-01
|
Series: | South African Journal of Economic and Management Sciences |
Online Access: | https://sajems.org/index.php/sajems/article/view/2568 |