Consumer Willingness to Pay for Organic Rice: With reference to Kurunegala District in Sri Lanka
Consumer willingness to pay is a dynamic phenomenon that depends heavily on consumers’ perceptions and attitudes. Organic rice purchasing behavior has been increased in recent years due to the perception that such products are safer, healthier and more environmentally friendly than conventionally...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Commerce & Manangement Studies, University of Kelaniya
2020-06-01
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| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | http://doi.org/10.4038/kjm.v9i1.7621 |