Models of Customer Behavior as a Basis of Marketing Strategy
The article is devoted to the analysis of six main models of customer behavior in contemporary society and the specific tasks of marketing departments of companies at today's stage of development. The given models take into consideration: motives for choosing a product, the degree of product aw...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-06-01
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| Series: | RUDN journal of Sociology |
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| Online Access: | http://journals.rudn.ru/sociology/article/view/6161 |