TRADE MARKS IN EUROPE AND THEIR COMPETITIVENESS

The development of modern business depends to a large extent on consumers and their choice. This is a reason for the companies to compete in creating powerful trademarks through which to attract more consumers and gain a greater market share. Objects of scientific interest in this study are the form...

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Bibliographic Details
Main Author: V. Nikolova-Minkova
Format: Article
Language:English
Published: Trakia University 2020-12-01
Series:Trakia Journal of Sciences
Subjects:
Online Access:http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/68_V.Minkova.pdf