TRADE MARKS IN EUROPE AND THEIR COMPETITIVENESS
The development of modern business depends to a large extent on consumers and their choice. This is a reason for the companies to compete in creating powerful trademarks through which to attract more consumers and gain a greater market share. Objects of scientific interest in this study are the form...
Main Author: | V. Nikolova-Minkova |
---|---|
Format: | Article |
Language: | English |
Published: |
Trakia University
2020-12-01
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Series: | Trakia Journal of Sciences |
Subjects: | |
Online Access: | http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/68_V.Minkova.pdf |
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