The Impact of Celebrity Endorsement of Sporting Goods on Consumer Purchasing Behavior
The aim of this research is examine the impact of celebrity endorsement of sports goods on customer purchasing behavior, and to compare the effectiveness of the relevant components at different ages. The research is applied in terms of objective, and it is exploratory-survey in terms of methodology,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2021-09-01
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| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/cbr/article/view/251296 |