RETAIL STORE IMAGE: A COMPARISON AMONG THEORETICAL AND EMPIRICAL DIMENSIONS IN A BRAZILIAN STUDY
The retail store can be the key success factor, the competitive advantage of a retail company. An important element to the retail strategy is the store image; the total sum of customers’ perceptions about a store. The present paper compares the theoretical and empirical dimensions of retail store’s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2008-01-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/188/169 |