THE ACHIEVEMENT OF COMPETITIVE ADVANTAGE ON JAPANESE CULTURE FESTIVAL THROUGH VALUE CHAIN ANALYSIS CONCEPT
The purpose of this study was to obtain a value chain model of marketing, production and supporting activities at the Japanese Culture Festival and to seek answers to the ability of the Ennichisai festival to maintain the continuity of the festival for more than seven years without imposing costs on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-03-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-03/article_02.pdf |