Power and selection of contract terms: The case from the Brazilian orange juice sector

ABSTRACT We propose a model to explain how contract terms are selected in the presence of a form of economic power: contract power. The orange juice sector is used to illustrate an analysis that demonstrates the effects of contract power on the economic organization of the sector. We define contract...

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Bibliographic Details
Main Authors: Nobuiuki Costa Ito, Decio Zylbersztajn
Format: Article
Language:English
Published: Universidade de São Paulo 2016-03-01
Series:RAUSP: Revista de Administração da Universidade de São Paulo
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100005&lng=en&tlng=en