Service dominant logic – intelektualny przekręt?
In scientific publications, especially in dissertations for an advanced degrees, SDL is treated as a valid theory of services. It is adopted uncritically, especially by inexperienced researchers; theory which establish and fix the almost “canonical” way of non-understanding of services. If we are ac...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-03-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/905/article/14953/ |