E-Commerce Strategy in Driving Sharing Economy in Culinary Industry
Targeting the Jakarta market, e-commerce catering had emerged to provide practical solutions for routine eating needs. The object in this study was Kulina, which was founded initially as a marketplace in 2015. The initial purpose of its establishment was to drive the sharing economy through co-creat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2021-05-01
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| Series: | Komunikator |
| Subjects: | |
| Online Access: | https://journal.umy.ac.id/index.php/jkm/article/view/9226 |