E-Commerce Strategy in Driving Sharing Economy in Culinary Industry

Targeting the Jakarta market, e-commerce catering had emerged to provide practical solutions for routine eating needs. The object in this study was Kulina, which was founded initially as a marketplace in 2015. The initial purpose of its establishment was to drive the sharing economy through co-creat...

Full description

Bibliographic Details
Main Authors: Erwan Sudiwijaya, Kuskridho Ambardi
Format: Article
Published: Universitas Muhammadiyah Yogyakarta 2021-05-01
Online Access:https://journal.umy.ac.id/index.php/jkm/article/view/9226