CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE
This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball, and coaches in each branch, as well as those...
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| Format: | Article |
| Language: | English |
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University of DR Soetomo
2018-09-01
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| Series: | Sinergi: Jurnal Ilmiah Ilmu Manajemen |
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| Online Access: | https://ejournal.unitomo.ac.id/index.php/feb/article/view/1005 |