Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets
The objective of the research is to enquire into possible lucrative ways of developing the “political unconscious” (Jameson, 1981) of the bottom of the capital hierarchy matrix for emerging markets (CHEMEM), a model postulated by the authors from the existing theories of Maslow's needs hierarch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-12-01
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| Series: | IIMB Management Review |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S097038961730054X |