Application of Recommender System for Spending Habits Based Campaign Management
Nowadays, banks are working on finding a suitable campaign for every customer profile. With this study, we aimed to develop a recommendation system that will direct the customer to the appropriate campaign. With the data received from a private bank, credit card transactions of the users were analyz...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-03-01
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| Series: | Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-3900/74/1/7 |