Supply chain collaboration aligns order-winning strategy with business outcomes

The paper aims to find out whether appropriate choice of collaboration will enable the required order-winners, leading to improved business outcomes. Structural equation modelling (SEM) was employed with cross-sectional data to test the hypothesised relationships among order-winners, modes of collab...

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Bibliographic Details
Main Authors: Pongpak Banchuen, Ian Sadler, Himanshu Shee
Format: Article
Published: Elsevier 2017-06-01
Series:IIMB Management Review
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