Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty
Product quality depends on the compatibility of the product design with the perceived quality of the product by the customer. Design a product that fits the customer's needs increase quality of products. Intense competition in the global market on the one hand and on the other hand increasing c...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2016-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_57534_70b4efb449053ace7ed4b9d7bf013c0b.pdf |