Gender Gap Impact on Nation Branding, Image and Reputation Building: Case Study from the Arab World
In order to expand their economy and exports and attract foreign investments, tourists and talents, governments are increasingly adopting nation branding strategies as part of their public diplomacy to promote their image and build their reputation on the international scene. Some Arab countries, ma...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2019-12-01
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| Series: | Essachess |
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| Online Access: | https://www.essachess.com/index.php/jcs/article/view/471/496 |