Consumer ethnocentrism of Serbian citizens
Consumer ethnocentrism implies the consumers’ orientation to the purchasing of domestic goods, disapproval of purchasing of foreign goods, and the attitude that the buyers of foreign goods are responsible for domestic economic problems and unemployment. This paper presents the results of measure...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sociological Scientific Society of Serbia
2011-01-01
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| Series: | Sociologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0038-0318/2011/0038-03181101043M.pdf |