THE EFFECT OF MERCHANDISING ON FOOD PRODUCTS IN THE ROMANIAN RETAIL MARKET
The retail market progress in the Romanian market and the massive number of assortments developed by international producers and brand owners has incremented the importance of merchandising and trade marketing compared to advertising and other promotion means, more effective in the past. This articl...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2017-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2017/n1/86.pdf |