The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana
The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana. The data for the study was collected from 400 custom...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2016-03-01
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| Series: | Trendy v podnikání |
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| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/1-2016-clanek-6.pdf |