University students’ insight on brand equity
The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-02-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_25.pdf |