A STUDY OF COLOR AS A MARKETING CUE IN SAUDI ARABIA
Colors have powerful effects and prompt reactions based on both instincts andconnotations. Colors have a subtle but pervasivelyeffective element in graphicdesign. Colors alter the meanings of the objects orsituations with which they areassociated and color inclinations can predict consumers’ behavio...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Social Sciences Research Society
2013-01-01
|
| Series: | International Journal of Social Sciences and Humanity Studies |
| Online Access: | http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_1/Abrar-Omar.pdf |