A STUDY OF COLOR AS A MARKETING CUE IN SAUDI ARABIA

A STUDY OF COLOR AS A MARKETING CUE IN SAUDI ARABIA

Colors have powerful effects and prompt reactions based on both instincts andconnotations. Colors have a subtle but pervasivelyeffective element in graphicdesign. Colors alter the meanings of the objects orsituations with which they areassociated and color inclinations can predict consumers’ behavio...

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Bibliographic Details
Main Authors: Abrar OmarAlkhamisi, Afnan Salem Ba-brahem, Ahsan Abdullah
Format: Article
Language:English
Published: Social Sciences Research Society 2013-01-01
Series:International Journal of Social Sciences and Humanity Studies
Online Access:http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_1/Abrar-Omar.pdf

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