Communication effectiveness of firm and customer participation behaviors to co-create value: The role of customer operant resources

Communication effectiveness of firm and customer participation behaviors to co-create value: The role of customer operant resources

Value is co-created and determined by customers. Customer operant resources are very important for service value co-creation and determination activities. Customer operant resources consist of 3 types - cultural, social and physical resources. Results of this empirical research indicate that in the...

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Bibliographic Details
Main Authors: Nguyễn Văn Tuấn, Hàng Lê Cẩm Phương, Nguyễn Hồng Đức
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-06-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
doanh nghiệp
hành vi tham gia đồng tạo sinh giá trị
hiệu quả giao tiếp thông tin
khách hàng
nguồn lực tương tác
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/474

Internet

https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/474

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