VISUAL IMAGE IN OUTDOOR ADVERTISING AS A WAY OF REACHING A POTENTIAL CUSTOMER
As rightly noticed Albert Einstein: “the words written and spoken, language at all, seems to be irrelevant in the mechanism of my thought processes. That's images, more or less clear, appearing and connecting with each other on every request, are essential elements of thinking. " The image...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2016-06-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/220 |