Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source.
Numerous studies indicate that consumers will not be encouraged to loyalty and repurchase as long as the sellers do not act in the fair market, hence many factors affect consumers' fair perception. The purpose of this study is to investigate the effect of hierarchical and indigenous price diffe...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61088_fd4040b1c93c0da9de7043f8d914a6e6.pdf |