Transmedia storytelling in the NGO communication. Sí me importa by Oxfam Intermón
Traditionally, transmedia storytelling has been used for spreading fiction narrative worlds, such as films and TV series. However, it was a matter of time that its ability for explaining the reality was discovered and utilised by social organizations to explain their causes and to reach new audience...
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| Format: | Article |
| Language: | English |
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Ediciones Universidad de Salamanca
2016-12-01
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| Series: | Fonseca: Journal of Communication |
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| Online Access: | http://revistas.usal.es/index.php/2172-9077/article/view/15228 |