Learning From History To Increase Positive Public Reception and Social Value Alignment of Evidence-Based Science Communication
For effective science communication, three general objectives should be taken into consideration: 1) accurate conveyance of the scientific evidence; 2) warm public reception of the communicator; and 3) alignment of the information with social values. An examination of both successful and failed sci...
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| Format: | Article |
| Language: | English |
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American Society for Microbiology
2018-05-01
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| Series: | Journal of Microbiology & Biology Education |
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| Online Access: | http://jmbesubmissions.asm.org/index.php/jmbe/article/view/1532 |