Studying brand loyalty in the cosmetics industry
Background: The purpose of this research is to know the brand loyalty and contribute to the knowledge that how brand credibility, brand awareness, brand association, perceived quality, and product knowledge is important to build brand loyalty. Method: Data were collected from the female'...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Poznań School of Logistics
2012-12-01
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| Series: | LogForum |
| Subjects: | |
| Online Access: | http://www.logforum.net/vol8/issue4/no6/8_4_6_12.pdf |