Applying and developing mass customization in construction industries – A multi case study
Mass customization as a strategy has been utilised successfully in the manufacturing industry meeting customers’ idiosyncratic needs in a cost-efficient way. The productivity of the Danish manufacturing industry has increased six times over the last 50 years, whereas the Danish con-struction industr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Massey University
2020-12-01
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| Series: | International Journal of Construction Supply Chain Management |
| Subjects: | |
| Online Access: | http://www.ijcscm.com/sites/default/files/issue/21/Jensen%2C%20K.M.%2C%20Pero%2C%20M.%2C%20Nielsen%2C%20K.%20%26amp%3B%20Brunoe%2C%20T.D._10.14424ijcscm100320-141-171.pdf |