fMRI evidence of a hot-cold empathy gapin hypothetical and real aversive choices
Hypothetical bias is the common finding that hypothetical monetary values for goods are higher than real values. We extend this research to the domain of bads such as consumer and household choices made to avoid aversive outcomes (e.g., insurance). Previous evidence of hot-cold empathy gaps suggest...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2013-06-01
|
| Series: | Frontiers in Neuroscience |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fnins.2013.00104/full |