<p align="justify">An Exploratory Study on the use of Social Networks in Building Customer Relationships<br><br>Estudo Exploratório sobre o uso das Redes Sociais na Construção do Relacionamento com Clientes<br><br>Estudio Exploratorio sobre el uso de las Redes Sociales en la Relación con el Cliente</p>
<p align="justify"><b>ABSTRACT</b><br>This study analyzes how large Brazilian companies use social networks to build customer relationships. Our theoretical references include: social networks and sociabilities; the social networks Twitter, Facebook and Orkut; and r...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2013-06-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | http://rbgn.fecap.br/RBGN/article/view/953/946 |