Factors of influence and changes in the tourism consumer behaviour
Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2011-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V%20PDF/20%20fratu%201%20BUT%202011.pdf |