Application of Marketing Mix in Home Industry: Focussed on Micro and Small-Scale Coffee Industries
Differences in marketing strategies with other industries are needed to maintain business sustainability especially for facing fierce market competition. This research was aimed to identify a marketing mix implemented in micro and small scale coffee industries, and ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Indonesian Coffee and Cocoa Research Institute
2016-04-01
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| Series: | Coffee and Cocoa Research Journal |
| Subjects: | |
| Online Access: | http://www.ccrjournal.com/index.php/ccrj/article/view/170 |