Theoretical and Methodological Aspects of Assessing Consumer Loyalty as an Objective Condition for Development of Entrepreneurship
The aim of the article is to justify the theoretical and methodological approaches to assessing consumer loyalty based on an integrated assessment of determinants of influence on the level of satisfaction of consumers and their willingness to recommend products or services of a particular company. T...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PH "INZHEK"
2019-03-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2019-1_0-pages-102_108.pdf |